Advertising law
(and Marketing Law speaking more broadly) is an important specialisation of our Law Firm.
As part of our many years of experience in this sector, we have ensured legal security for many local and national promotional campaigns and a significant number of advertising projects.
As part of the advertising law services offered, we provide support to producers, service providers, distributors, marketing agencies and media houses in the following areas:
- designing an advertising campaign from a legal point of view, including the review of advertising material in various media,
- legal services for promotional actions - competitions, bonus sales, loyalty programmes - including legal and tax analysis of the action, advice at the stage of designing the action, preparation of promotion terms and conditions and others,
- audit of model terms and conditions used by Clients, e.g. in terms of prohibited clauses,
- unfair competition law and the law of unfair market practices - advice on legally permissible advertising activities as well as the defence of personal and property rights in the event of infringement of the Client's brand or good name by other persons or entities,
- ensuring intellectual property protection in advertising,
- implementing and maintaining an effective data protection policy, in particular the implementation of the GDPR
- tax law in advertising and promotions, including PIT, CIT, and VAT,
- representation in court proceedings and before public administrative authorities in matters of advertising and marketing law.
Media Law
in a broad sense includes press law, internet law and advertising law.
Due to the fact that media law regulation are scattered over numerous legal acts, the average entrepreneur is usually not able to navigate efficiently in this area.
We provide services in the following areas, among others:
Press law
- we draw up legal opinions on press law.
- we conduct correspondence with publishers, editors-in-chief and journalists, assess press materials from the point of view of their compliance with the law, including with regard to the collision of a given material with the personal interests of the person to whom it refers, prepare corrigenda and press responses, represent in court disputes against journalists, editors-in-chief and publishers.
Internet law
- we help to protect the image on the Internet, including in particular in the event of an infringement of the personal interests of an entrepreneur,
- we intervene with service operators,
- we bring claims before the common courts for infringement of personal interests in electronic publications,
- we offer representation before the arbitration courts in disputes concerning internet domains.
Advertising law
- we assess advertisements for legal compliance.
- we handle litigation related to advertising.
- we draw up legal opinions on advertising law.
- we advise on the advertising of specifically regulated products, e.g. medicines, alcohol, or tobacco products.
If you would like to find out more - please contact us.
